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Sales software platform Jiminny has closed $16.5m (£13.5m) in Series A funding to fuel product development and international growth.

Jiminny’s “conversational intelligence” software uses AI to transcribe and analyse sales conversations with customers. It then provides coaching to the salesperson, which Jiminny says can be used to drive more sales.

The platform also provides customer profiles, sales forecasts and deal overviews.

Tom Lavery, CEO and founder, Jiminny said: “Our platform gives the whole revenue team visibility of performance like never before and helps them to collaborate and coach to drive tangible improvements across the team.”

Founded in 2016, Jiminny is used by companies such as Just Eat, Pleo, Cision and Reward Gateway.

Headquartered in London, Jiminny also has offices in the United States and Bulgaria. It currently employs more than 60 people and plans to hire another 30 with the new capital.

The round was led by London and San Francisco-based growth equity firm Kennet Partners, which manages more than $700m (£570.8m). Alongside the investment, two of Kennet Partners’ team will join Jiminny’s board.

“We believe that conversational intelligence is a long-term growth industry and view Jiminny’s value proposition as unique and potentially transformational,” said Hillel Zidel, managing director, Kennet Partners.

“The company is a great example of the kind of founder-led, customer-centric, capital-efficient business that we love to invest in.”

It follows on from the company’s $2m (£1.6m) seed funding in 2018. The software was named after Jiminy Cricket – Pinocchio’s conscience.

Competitors in the sales software space include Trumpet, which is used by Google and recently raised £1.6m in pre-seed funding.