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Placed, a London-based recruitment app aiming to bridge the gap between employers and Gen Z workers, has secured £4m in an investment round.

The company believes that existing online job-matching websites are an inefficient way to bring young people into the workforce.

Placed uses in-app quizzes instead of CVs to source appropriate candidates going through the recruitment process. It also allows people to follow brands so they can be notified of job openings at specific companies as soon as they become available.

“The staffing crisis in the service sector is a real issue for the growth of the UK economy,” said Placed founder and CEO, Jennifer Johansson.

“At Placed, we are incredibly proud to be at the forefront of driving innovation to support these industries, and we have seen immense demand for our business in the last 18 months.”

The latest investment has brought the total amount raised by Placed to £7m. The new round was led by Manchester’s Praetura Ventures, along with Blackfinch Ventures.

“Hiring in the aftermath of the pandemic has been incredibly challenging for all industries, but clearly sectors like hospitality have been hit a lot harder, with around 180,000 unfilled vacancies in the sector,” said David Foreman, managing director of Praetura Ventures.

“Add to this the difficulty that employers find when attracting from wider talent pools, and you realise how valuable Placed’s platform is as a means of solving the current staffing crisis.”